In case you missed it, I launched a brand new website last week. And I am still in awe of how this all came together. What started out as a little idea in my head turned into a daily passion which now is a full-blown brand. I always get asked how I got started and how I ended up here so I thought I would share my top 5 tips on how to turn a hobby (whatever that might be) into a brand and a business.
1) MAKE SURE YOU LOVE WHAT YOU ARE DOING. BE OPEN TO CHANGE.
I started on this journey just trying to get in shape after having twins, which turned into creating a few small groups of other women wanting to do the same thing. That then morphed into creating some templates and routines that everyone could follow, which then turned into being a coach which finally turned into where I am today. Because after all that I realized that combining my love of lists and being productive, with my strategy background and my passion for wellness, could somehow all be merged together to help other women be successful in their daily lives and business. My point. You need to love it, because the path is not always clear (and doing something you love is so much different than doing something you “have” to do). There are a lot of late nights and early mornings. You need something that makes you want to jump out of bed in the morning. Literally. And what my site and brand look like now, is not what I started out doing. And it will probably change again! You have to be open to adjusting your path.
2) MAKE YOUR MESSAGE CLEAR AND SIMPLE.
This took me a while to master, but my new favorite resource is the “Storybrand” concept. The theory (in my own words) is in the first 5 seconds your customer should know what you do and how they can do. Additionally, they should know why it is right for them.
As I thought long and hard about my brand, it was clear that “helping busy women” was my mission. Because giving up is not an option. Now onto how I help them? My answer, which is in the first line of my website is I give them daily strategies and tools. I probably use the word toolkit in 80% of my social media and blog posts. It is repetitive on purpose. You maybe have 3 seconds to get your message across. I want women to have the tools to be successful. Period. You can be a business owner building an online empire or a stay at home mom looking for tools to meal prep. My mission is still the same. And I will tell you that over and over again.
Clear. concise. I will give you the tools to be successful.
3) BE YOU. BE PROFESSIONAL.
You can take a million branding courses but here is what works. Be you. Share your story. And be professional. What do I mean by this? First, don’t try to copy someone else because it won’t resonate with people. They want to see you and all your quirky habits and traits. They also don’t want to sign up to view your “bad day” journal. So keep it positive. And keep it professional. Make sure your message is clear. Your pictures are not grainy. You can accomplish this by little things like a self-timer, a light in your basement (ok, that is me!) and a quick photo editing tool on your phone (I use Adobe). And make sure to share a message that will help them right now. Why would they want to check your feed or blog later? Give them something (an action, a recipe, an idea, a quote), that will make them want to learn more and come back!
I do this by sharing things that help me personally, daily. And then I added in some branding. Maybe it is using the same colors. Or same font. It can be as simple as posting a quote every Monday. Give them something to hang onto that they can expect.
4) DEFINE YOUR AUDIENCE.
The best tip I have ever received is to create an audience. And when I mean create your audience, I mean sit down and create a person you are talking to. What do they like? How do they feel? What do they wear? What are they struggling with? What problem are you trying to solve for them? It sounds silly but every time I go to create content, I think of this person. I then stick to 4 or 5 key things that reach this audience. For me, it is family (twins), recipes/nutrition, daily routine (i.e. am routine is my thing), lifestyle (things I enjoy doing or things I like) and then my business posts. I rarely chat about anything else. And in each one I try to share something that will help them. Maybe it is just making them smile (i.e crazy pics of my twins, an inspirational quote, a recipe or an invite to a free course). My audience knows exactly what they are getting.
5) ASK FOR HELP.
Brand and websites are not my expertise, but I learned from others. I hired a VA (virtual assistant) to help with Instagram and sales funnels. I hired a strategy coach to help come up with my branding message. And before I was able to hire them, I never stopped learning. I listen to 2+ podcasts a day and did it myself. Everything from staying motivated to how to write a FB ad. If I don’t know something, I googled it or I found an audible book of someone that does. You don’t need to recreate the wheel but you do need to know that you won’t be an expert at everything. And you don’t have to be. Prioritize how you want to grow and focus on what you need to learn to get there. Easier said than done I know, but there are resources to help. No matter what your budget!
I hope this helps you get inspired! And realize you really can do what you love!