3 Trends To Help You Attract Your Ideal Clients in 2024
Feb 06, 2024
In this week's blog, we are getting back to my strategy roots and talking about the one question I ask my clients almost every day.
What is your client attraction system? And by client attraction, I simply mean, putting yourself out in the world so people can find you. It can be social, email, blogging, podcast, Pinterest, LinkedIn, you get the idea.
If you don't have an audience, you don't have a business. So when you think of those big goals you want to achieve this quarter, let's build an audience that is ready for you to help them.
Trend #1: A1 Automation
If you read any article about marketing trends in 2024, this will show up. But what does this mean for a small business? Insert if you are reading this and thinking, "I have 10 followers, how does this impact me?" It does.
As a female business strategist and entrepreneur, my #1 AI tool right now that we are using is Many Chat. And remember since we started our Instagram account over, we have about 2,000 followers. Not one million.
Why do I use it?
If Many Chat can respond to one person, that probably saves me about 10 minutes a day. Add that up over a week and that is over an hour. Over a month? 30 hours. See why this is valuable?
I believe Many Chat can serve you even with a small audience. Here are two automations we have set up:
- Keyword response: This basically means that when someone responds with a keyword, many chat responds directly in the comments or DMs them. If you have the free version, it will respond in the DMS only. The paid version will do comments and DMs. The trick is to pick a word that you don't have in conversation. That way it isn't triggered for every sentence that is shared. Make it specific.
As an example, instead of DM me "MASTERMIND" if you are interested in our new program, I changed it to say DM me "COLLECTIVE" which is a bit more specific. I like to immediately respond with a link (so you can learn more) and a question, so I can continue engaging organically. The trick with Many Chat is to use AI to start a conversation, and then you finish it. - The second automation we have set up is for new followers. The great thing about Many Chat is their email is fabulous. Sign up for their newsletters. Once you sign up, it walks you through automations that you can just plug and play. It is so easy. One of the ones that we set up from their templates is new follower interaction. If someone follows you, it sends a super simple message and then based on their response starts a conversation. Again, the goal is to increase engagement but also create a scenario where you can have MORE organic conversations.
The possibilities with Many Chat are endless. Even with one automation I personally think it is worth it. We set up keywords for all our freebies and then strategically plan our content (you know how I feel about not being on social all day) and Many Chat does the work for us.
Introducing a new private podcast series that’s just for you if you’re sick of all the Instagram BS! (or insert social channel of your choice). You can build a business without being a slave to the social engine. Grab the free series.
Trend #2: Video
I'm going to explain how we are using video on a scale that is doable when you don't have a lot of time and you don't want to be on your phone all day. We use video, but 95% of what you see on social is repurposed. Here's how:
- Pick a long-form piece of content. This for us is the podcast and record yourself on Zoom talking about the content. Yep, it feels weird, but it is gold. We do this once a week. Then take that video and use an AI tool the Captions or Repurpose.io or Vidyo.ai and chop it up into smaller clips. (Vidyo.ai is free for 75 minutes). Your content is done. According to Saleslion, adding video can increase your conversion by 80%! 80%! That is huge.
- Repurpose it. After picking a long-form piece of content and chopping it up, we then repurpose it. Currently, we are migrating from Planoly to Metricool to post in multiple places at once. (I'll do another blog on this soon), but this is a HUGE timesaver. Soon people will be asking, how can you be in so many places at once? Our goal: one video goes to IG, Linked In, YouTube or YouTube Shorts, Pinterest, and then gets repurposed in email. Pretty cool right?
This is a trend that will convert.
Finally, Trend #3: Overdeliver
And I actually don't think this is a trend but something you should just do on repeat.
Overdeliver. Every time.
People have HIGH expectations. And everyone knows when they download something from you there is an email or a sale behind it. So make it an easy yes.
Example:
Educate. Three things to help you achieve XYZ is great, but what if you gave them three things to do and then explained in the real world or your own personal experience how it helped you? Make it personal. Add a story. Make it real.
Visibility is actually really fun right now (at least I think so) because once you have your message there are so many tools and systems to help you and make content easy.
What visibility trends are you into this year? Have you tried any of these? If you would like to learn more about how to scale without being tied to your phone all day just go to www.hollymariehaynes.com/social.
About the author
Holly Haynes is a business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.
CONNECT WITH HOLLY:
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ASK ME ANYTHING: www.hollymariehaynes.com/chat
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WORK WITH HOLLY: www.hollymariehaynes.com/workwith me
- FIND HOLLY ON LINKEDIN: https://www.linkedin.com/in/hollyhaynes/
