The Power of Copy and Less Time on Social Media

This week on the blog, we are continuing our 3-part series “strategy made simple” going behind the scenes of what I actually teach inside the mastermind. I wanted to share this because I truly believe that the way we combine building a business around your life and not letting your business goals take over everything (hello, burnout) is transformational. 

Last week we chatted about income stacking where I walked you through my triangle method of creating multiple streams of income. If you haven’t read that post yet, I encourage you to go check it out here. 

Whether you are investing in our mastermind or any other high-ticket coach or event, the question you most likely ask yourself is "but will I make my investment back?" Last week’s post will show you exactly how to do that. Inside the mastermind, we teach you how to focus on a long-term and short-term income-producing strategy. 

After you have your roadmap of what you want to teach and how you want to teach it, you have to come up with the messaging around it so that you can attract the right clients. But even more importantly establish yourself an authoritative figure, someone that can be trusted and is an expert in your area. 

How Good Copy Can Scale your Business Overnight 

1. Truly refine your message through the power of copy. If I am being honest, the moment I realized how powerful copy is was the moment I knew I needed to learn the right way to create it. It can change your business overnight. 
   
   According to a recent article on social media today, there are several ways that good copy can scale your business overnight. Here are a few:
1. Good Copy Sells. First-class copy tells an enchanting story. It entertains the readers, resonates with them but also compels them to take action. Good copy gives you the opportunity to promote your products in a highly effective manner in front of a vast audience that is ready to listen to what you have to say.
2. Good Copy Creates a Long-Lasting Bond with Your Audience. Great copy gives you the chance to improve your relationship with your visitors by responding to their questions, needs, and concerns and by cultivating their feedback
3. Good Copy Transforms Products into Must-Haves. It enables you to turn your new product into a hot must-have by accentuating its unique features and benefits.
4. Good Copy Separates You from Your Main Competitors. Good copy allows you to make a name for yourself.

So if you are like, Ok Holly, I have what I want to create and know how I want to help people. The next step is the messaging around it. And most importantly, taking your “signature” approach and making you known for it. It makes you powerful and unique. 

Do you write with humor? 

Are you teaching? 

Do you share more personal stories? 

Do you write in a conversational way? Or bullets? 

How to Write Copy that Will Transform your Business

There are SO many ways to share copy, but the trick here is you know how to write it. This is where our content planning comes into play. One of the benefits of being a part of a mastermind or community is that this isn’t an “IG strategy” or what to post on what day. This is true messaging around who you are and getting people to know you. And we are able to bring in experts to help with this! We also share our favorite templates and resources to make you a copy expert. 

One of my favorites is the book the “Story Brand”. You can dig in right away and understand what is your “help” statement and the hook that people are going to know you for. 

I also talk about this in our 5-Day CEO Week Challenge in terms of how to schedule time to write copy. I personally need more than 20-30 minutes to do this. I call this “long form copy” which means it is a few pages long and I do it at least 2x a week. 

 Do you love these tips? Take the Productivity Personality Quiz to get a Netflix-style binge-worthy resource list to help you find your focus and is customized to you! Take the quiz here. 

So as you are reading this, ask yourself: How are your copy skills? Do you know what your message is and how to communicate it? And are you making time to create copy that is valuable? Not just, oh I am going to post something today (and it takes five minutes to create). 

Good copy is part of the “slow down to speed up” strategy. 

The best part about copy is that it will save you HOURS on social media. 

We chat about creating social media with a duplication plan (i.e. a repurpose and re-use strategy) in this post and this post to name a few. It is a popular topic to say the least. 

But the takeaway I want you to have this week and the strategy tip to implement is to think of copy as your tool or gateway to establish yourself as an authority and expert. 

What you say and how you say it matters. 

Slow down and study the art of words. 

Take time to schedule a time to write. 

And learn from experts who can help bring your message to life. 

Have you ever thought of copy as one of the most powerful tools in your business? 

If you want to learn how to combine your income stacking strategy with the most powerful copy tools and experts, the mastermind is waiting for you. I would have never been able to learn and implement all of this without the support and the help of a community that is a few steps ahead and keeps you accountable.

Remember, success is 80% strategy and 20% skill. Use blog posts to implement your strategy. And set aside time to actually do it! You might know how to read but more importantly when is your plan to read it? ;)

Looking for more on this topic and your High-Level Action items? Check out the Strategy Lab in the Crush the Rush Club!