The Power of the 'Open House' Method (And What People are Buying Right Now)

I've been itching to dive into this topic for weeks now. If you've been following us closely, you've witnessed the success of our last two launches, and today, I'm thrilled to dissect our winning strategy.

First things first, let's address the current landscape of launching. As a member of a mastermind with over 100 six and seven-figure business owners, I've been hearing a recurring theme: what worked in 2020 isn't cutting it anymore. While I might not have had much going on in 2020 myself, as a business strategist with a strategy brain, it's clear that the game has changed.

So, what's the deal?

What People Are Looking For

Well, it's not that people aren't buying. It's more about the fact that the online business market is more saturated than ever before. To stand out, you need two things: consistency and adaptability. And guess what? Your approach might need a little tweaking. If you missed it, check out my tips for standing out.

From my personal observations and experience, here's what people want: connection, clarity, and simplicity.

Going back to what I mentioned earlier in the post, there are a lot of people offering products and services right now so there are a lot of choices. Basic strategy is that it needs to be easy. We can't make our products and services complicated with 800 choices. It has to be an easy yes. They crave an experience where they know exactly what they're getting and how it will benefit them. Enter the "open house" model.

Back in January, as we prepared to launch Anti-Social School, I pondered how we could truly showcase the value of our program. I know it is good, but sometimes you don't want to read a mile-long sales page and just need to see it to believe it. Enter Marissa Corcoran, a peer from my mastermind group, whose brilliant idea sparked a game-changing strategy. (Side note, this is where the power of masterminds TRULY comes into play because I would have NEVER gotten to this idea if I hadn't started asking questions in our pod, which led to this discovery). 

The Open House Model

Here's how we executed the "open house" model:

1. Invitations went out one week prior. This was not originally planned, we decided to test the waters and see what happened.
2. The event was concise, lasting just one hour for simplicity.
3. During the open house, I took attendees on a virtual tour of our program, which I share more on below!
4. Client testimonials were the highlight. We brought in clients to share their success stories podcast-style, addressing common objections and showcasing real-life results.
5. Q&A sessions were held to address any lingering doubts, and the responses were compiled into a highlight reel featuring our clients.

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What Was Covered During the Open House

• I gave a tour of our program. Not just the sales page tour but what our classes and interaction actually look like.
• I shared client results. You know I love a good case study, so I brought clients into the open house and asked them 3-4 questions each. This was the part I loved. We did it podcast-style. They knew the questions ahead of time but each client had a different story and different perspective, so it allowed you to hear real-life updates and behind the scenes and allowed me to highlight them.
• I answered objections. I know the objections: time, money, and "will I get results?" I showed them how to work through them. Seeing is believing.
• Then we opened it up to questions and sent out the reply. But we didn't just send out the reply, we made it a highlight reel of all of the clients we highlighted. And the cool part was that some of them made connections from it and even got new clients. I mean how cool is that? It is like a win-win!

Can This Strategy Work For You?

This model isn't limited to a specific niche—it can work wonders for agencies, product launches, or service providers. The key is to get creative and find unique ways to showcase what you do while providing tangible proof of your value.

In essence, the "open house" model is like stepping into a virtual Apple store—an immersive experience where every detail is designed to ensure the BEST possible journey for your clients. (Apple is always the best case study in my book).

And guess what? I'm now obsessed with this model. In fact, we've even adapted it for our Collective Mastermind program.

I am so curious. Does the "Open house" model get you excited? How cool is it to "show" what you do and let your clients make a more informed decision?

Looking for more tips? Check out our Crush the Rush Club!

About the author

Holly Haynes is a business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.

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