Two Email Funnels That Any Small Business Strategist Can Create To Save Time
Apr 25, 2023
Behind the scenes, we've added over 40 new members to our Club this year so far, kicked off a month-long mini-mind in March, and are getting ready to start Q2's anti-social school class.
What is one of the themes that keep coming up? Funnels. Because the key to having an "anti-social" strategy is NOT not using social, but using social in a way that works for you. Channel both your inner business strategist and productivity coach with a plan that is effective and efficient. This includes utilizing funnels to help nurture your future and current clients. This basically means that you are using email automation to ask questions, learn about your client, and point them to resources that can help them more.
How to Get Started with Email Funnels
So where do you start with funnels? I personally am fascinated with the whole concept of automation (insert my business strategist brain at work). The very first course I ever bought online was how to build a funnel using Convert Kit (which basically was how to create a freebie). Three years later, we have over 25 funnels created in our business model. Which to me just means, creating automations that save me and my clients time through email.
There are two easy funnels that you can setup right away that will save you time and increase your profits. A Client Attraction Funnel and a Client Nurture Funnel.
2 Funnels That You Can Set up Right Now
#1 - Create a "Client Attraction Funnel"
One of the things we do inside Anti-Social School is figuring out the "Homebase" for your future clients. Is it your weekly email, a challenge, a freebie, or a PDF resource? Where is one place you can point people that is something YOU own? Most of the time it is a freebie combined with email, but here's the step that most don't take.
What happens after they download it?
You don't want crickets. You want engagement.
Are they getting a win? A WOW as I like to call it?
Are they getting to know you?
Do they know what the next steps are?
Your first funnel is a freebie (one that actually helps them and is not just a pretty PDF) and a nurture sequence that is more than "here's your thing". If you already have this - is it working? Are people responding to you? Are they taking the next step? What are the open rates and click rates? If you are hearing crickets this might need updating so that it does the work for you.
If you want to get fancy, the nurture sequence can lead to a sales sequence, and you can layer in various product or service sales. (Hint - A funnel isn't easy to build, but it isn't hard. One successful funnel can change the course of your entire business and your life!)
Anytime you are building one, think of it as an experiment.
Try it. Pivot. Try it again. Pivot. Because once it works, it will do the work for you!
Creating a Client Nurture Funnel
The second funnel you can create right now is a "Client Nurture Funnel". What happens when someone purchases from you?
It shouldn't be crickets.
At a minimum send some sort of email that confirms the purchase, but I like to take it a step further:
1) How can you help your customer get better results?
2) How can you answer frequently asked questions ahead of time?
3) How can prompt a response to get to know them personally?
Currently, when you join our Club membership, we have a 90-day client nurture funnel. Don't worry, I don't send you emails every day, but I do tell you exactly what you need to get started. Celebrate 30-60-90 days in the Club and help point you to resources that are helpful. Why? It helps me get to know you and makes it easy for you to ask questions.
When building this, remember to ask questions to promote a response. That way you are essentially taking an automation and making it customized. Your clients will respond to the email and you get to get to know them better.
Example: Congrats Sally on your first week in the Club! Have you been able to join any of our live calls yet? I am curious when you took the "Find your Focus" quiz, where did it point you?
In this scenario, I am reminding Sally of our live Q&A calls but also asking a personalized question. The email is automated. The response is not.
The fancy part of these funnels is helping your current clients understand what the next steps are for them. If they joined a lower ticket offer, is there something else they can now opt in to?
Do you have these two simple funnels set up in your business? Both are pretty powerful and can not only lead to better relationships but increased sales.
For more on my love of funnels, you can reference how we tripled our email list by using funnels to nurture clients and my most popular pep talk yet - how we made a $50k income stream possible. hint - also through funnels.
