How To Overcome Barriers in Business

In this week's blog post, I thought it would be helpful to share 3 things that have truly helped our growth and in return might help you. I don't know why but I am always so interested in behind-the-scenes so I am on a kick right now of sharing ours in hopes that it will inspire you too.

 

But also, let's get really real. When I started this business (I remember the day very clearly), I had no business. I took a conference call from my work laptop hiding in a conference room to join a mastermind I did not qualify for. I knew I had a good idea and some business background, so I convinced the coach to let me join. I sold myself to pay ten grand. Oh, the irony. But guess what? It worked.

 

The first pivotal thing I did was join a mastermind, but here is why it worked: I had no network outside my corporate job and now instantly had one. Five years of networking fast-tracked into one call. Networking can help you gain valuable insights into your industry, learn from other's experiences, and make important connections that can help you access new customers. The second reason why it worked was that I hired someone who had a business model I admired. The balance of work and family and travel. I started with the end in mind and worked backward. And the third reason why this worked, I invested before I was ready. If I would have waited, I  never would have had the drive I had to make my investment back or be so committed to learning what I did. Think about, what environment is going to motivate you?

 

Hands down #1 was networking and masterminding, so it is not ironic that those are the two most popular topics (and what I based my entire business model off of because it is what helped me the most.)

 

Inside our mastermind last week we were chatting about the money archetypes quiz. I am a Maverick which means I am open to risks when it comes to investing. I would argue my second pivot was that I started outsourcing early. Six months in I re-invested all my income to a VA (who is now our community manager and still with me today) to help me repurpose content. Nine months in I hired a podcast team. I knew if I had help I could scale faster just by pure math. One podcast episode turned into 10. Two hours of editing on the weekend, which was not outsourced, allowed me to launch new programs. Where are you spending your time? And if you spent your time on other more focused activities, would that create more income because you have more capacity to do what you are good at?

 

Find someone to take two to four hours of work off your plate a week and you have 16 hours of time to 1) bring in more clients 2) Spent more time with your family 3) create the capacity to focus on the next thing! It sounds backward to spend money to make money but it works. Ask for help. Business. Personal. Professional.

 

 

Right now I have two main team members (an OBM and Community Manager), but four other strategic partners between podcasts, social strategy, Pinterest, website SEO, and more. Each month and each quarter we look at what is working, what I can do, and what others can do and adjust.

 

This brings me to point number three: patience and pivoting. My husband actually came up with this one when I asked him what the thought changed our business the most. I am a very fast action-taker. Any coach I have ever hired has been like, wow you are freaky fast. Inside my programs, I like to share and teach to look at the facts and the data. How do you get data? Put something out there, look at the response, and then pivot.

 

I honestly feel like I do this every single day. We sent an email out last week that I thought was amazing. It did mediocrely. So what did we do next? Pivot. We went with a different approach. I share often that my first course launch was meh. I had four people purchase. But what it taught me was launching a course as a stand-alone is not my thing. Going back to point #1, I crave community and connection.

 

What if you just took fast action? And then adjusted? Keep pushing forward and remember that you have the skills and determination to overcome any obstacle.

 

 

 

I am curious when you hear these broken down, which one are you most excited about? Which one makes you the most nervous? Want help tying this all together for your business model? DM me BREAKTHROUGH and I'll share some additional next steps.