Creating Multiple Offers to Maximize your Income Streams
Jan 16, 2023
Let's chat about how to create multiple offers inside your product suite at one time. When thinking of how to create multiple streams of income in your 20s, 30s, 40s, 50s, and beyond, you can use various offers to build on what you have already created. As a business strategist, this is honestly a sneak peek inside of what I teach inside my mastermind and 1:1 intensives because it is such a custom approach. Here is how I like to think of it.
No One Size Fits All Approach
You are here putting yourself and your services or products out in the world. Instead of trying to create 7 streams of income and fit every single person inside your box, what if you had multiple boxes for them to fit into? Hear me out. At the beginning of your business, I am a firm believer in putting things out there asap, taking fast action, and gathering feedback. Sometimes that's a 1:1, sometimes that's a course, and for a minute you are just talking about one thing because that is all you have. But as you grow and scale you can start to think of offers that reach different people at different times.
Instead of high-ticket and low-ticket offers, what if you thought of them as beginner, intermediate and advanced offers? As a product creator, service provider, and coach, how are you serving your audience at these levels?
What These Offers Can Look Like
- Product Creators Example: Buy one product, let's say a small business planner. That's the beginning. Intermediate - bundle four planners for the year PLUS workshops on how to plan. The same product bundled two different ways.
- Coaching example: Our female entrepreneur mastermind and 1:1 intensives are for business owners and are 4-5 figure investments. Not ready for that level of coaching? We have two additional options. Grab a masterclass for $47 or join our membership which is anywhere from $97 to $597 for the year. I created this path so that I can serve YOU as a business strategist at multiple levels at all times.
Masculine and Feminine Strategy At Work
This blog post is part of our masculine and feminine strategy series. So let's analyze deeper how this works. From a feminine side of strategy - you should always be creating. I share it all the time in my IG stories, but white space for me and the time to sit down, write, brainstorm, and create is where these offers come from. If you are always going from task to task this will never come.
Another feminine strategy that I like to use when it comes to creating offers is to trust your gut. What are your clients telling you? What feels good? And Aligned (if you have been following along, that is my word for 2023). If you are creating offers that are hard to sell and you feel anxious when talking about them, they will not. What are you SO passionate about that you can't wait to teach? Design an offer around that. And then layer in the masculine side.
If you could brainstorm an offer or service that you can package differently to various clients based on who they are, what they want, and what you love, doesn't that sound much better? How can you take what you have and create offers that help people at various levels?
Behind the Scenes of How This Works
I'll give you a little sneak peek behind the scenes on how this works. Inside our female entrepreneur mastermind, we work for six months together, including mapping out your product suite for both the long term and the short term. What can you offer right now to make money, but also, how can we package things together in a way that serves you and your audience? My point of sharing this is after the first mastermind ended, I was like, wait, we aren't done yet. So I created the Inner Circle Alumni Community. This community is only available to mastermind graduates and I created it as a way to serve at a higher level.
Creating multiple offers doesn't mean you have to offer them to everyone. What can you offer to your current clients behind the scenes? To better serve them and serve you?
Going back to the feminine side, do you know what helps me create new offers? Or brainstorm new ideas? Letting go of expectations. What I create is very different than what someone else has created and that is OK. Once I let go, I also disconnect. Stay off social for a day. Learn new easier ways of doing things. Dig into your creativity and do something fun. I joke that this past year when we went to Europe, I took three weeks off. I came back and launched an entirely new program (anti-social school) that I planned on the plane which then turned into what is now four private podcourses that we haven't even launched to the public yet.
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How Do Your Offers Make You Feel?
When you think about scaling and offers, I want you to think about the attention you are giving them. Are you fueling your feminine side? And giving yourself space to be creative and dream? And are you fueling the masculine side by really thinking about what you currently have and how to talk about it in a way that serves different levels of your audience at one time? Some of you will be awesome for the mastermind. Some of you aren't ready. But as a small business strategist, I have multiple ways and opportunities to help through courses, our membership, and the mastermind.
Do you see how that flows?
As we wrap up the third part of this series, I have to tell you that product suite development and brainstorming is probably my favorite topic ever. Digging into last week's blog post on how to make money right now and pairing it with putting together multiple offers to do it. If you are looking for support with this, just DM me CEO and I'll share the various options we have.
Despite what you might think, making money and creating products and services can be fun and totally in alignment with where you want to go without the stress of staring at a blank computer screen thinking what the heck am I going to do next?
Looking for more on this topic and your High-Level Action items? Check out the Strategy Lab in the Crush the Rush Club!
