Episode 516: Why Organic PR is More Powerful than Ads, Influencers, and Social Media with Gloria Chou
Mar 12, 2025
Think PR is only for big brands with deep pockets? Think again! Today, I sit down with Gloria Chou, an award-winning PR strategist and host of the top-rated Small Business PR Podcast, to uncover the power of organic PR. Gloria shares her unconventional yet proven approach to getting featured in major media outlets—without spending a dime on ads or PR agencies. She also breaks down why media exposure outranks social media when it comes to long-term visibility and credibility. If you're ready to become your own publicist and land game-changing media coverage, this episode is packed with insights you can start using today.
Today you will hear:
- Why organic PR is more powerful than paid ads and influencer marketing (and how to leverage it).
- Gloria’s CPR method for writing pitch-perfect media emails that actually get responses.
- The best free and easy ways to find journalists looking for experts like YOU.
- How to systemize PR in just 15 minutes a day, so you can build long-term visibility without the overwhelm.
- Insider tips on following up with journalists the right way—without being pushy.
CONNECT WITH GLORIA:
Website: https://www.gloriachoupr.com/
Instagram: @gloriachoupr
Free PR masterclass: http://gloriachoupr.com/masterclass
CONNECT WITH HOLLY:
π Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social
π Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com
π² Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes
π‘ The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club
π The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner
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