Episode 512: Introducing Identity Marketing with Veronica Romney
Feb 26, 2025
What if your marketing could create superfans—not just buyers? Today I chat with Veronica Romney, a master marketer, keynote speaker, and author of Identity Marketing. With nearly two decades of experience working with powerhouse brands like Tony Robbins and BossBabe, Veronica is here to introduce a revolutionary way to connect with your audience.
In this episode, we dive deep into Identity Marketing—why traditional tactics are falling flat, how consumer behavior is evolving, and how to craft a brand that people don’t just buy from, but identify with. If you’re looking to future-proof your marketing, this episode is packed with game-changing insights.
Today, you’ll hear:
- Why Identity Marketing is the future and how it moves beyond outdated, “bro marketing” tactics.
- How shifting buyer behavior in 2025 requires a more personal, immersive brand experience.
- The science behind trust in marketing and how to build deeper, lasting connections with your audience.
- Why proximity and intimacy with your customers are the antidotes to skepticism and disengagement.
- Veronica’s behind-the-scenes look at launching her book, Identity Marketing, and how she created a grassroots movement around it.
CONNECT WITH VERONICA:
Website: veronicaromney.com
Instagram: @vromney
Grab Veronica's book: www.identitymarketingbook.com
CONNECT WITH HOLLY:
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