Episode 440: What We Have Invested In This Year (What's Worked and What's Flopped)
Jun 21, 2024![What We Have Invested In This Year (What's Worked and What's Flopped)](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/28560/images/ec17e0b-86f-2606-cd6-f52463c6f01a_440.png)
In this week's pep talk, I share a behind-the-scenes look at what we've invested in this year, what's been successful, and what hasn't gone as planned.
In today's episode, I share:
- Why I invested in a year-long mastermind
- How we invested quarterly to refresh and "glow up" our offers and services
- My SEO strategy with YouTube and Pinterest
- Investing in the CTR team, from our executive and virtual assistants to the website and podcast teams
- Investments that have been flops and what we are learning from them
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