Episode 379: The Cost of Poor Design: How Branding Impacts Buyer Perception with Victoria Marcouillier

Have you ever wondered how to craft an impactful brand in such a crowded marketplace? If so, we hope today’s guest will inspire you! 

We are so excited to welcome back longtime friend of the pod, Victoria Marcouillier. She is a mother of two girls and both the CEO and creative director of the branding studio, Brand Well. Her business helps women show up confident online so that they can stand out and sell more.

In today’s episode, Victoria shares her experience of scaling a business while raising young children and offers valuable insights on managing rapid growth. We also delve into the world of branding and debunk some common misconceptions. Join us as we explore the power of crafting an impactful brand that stands out in a crowded market. 

In today’s episode, we cover:

• The importance of branding (and how it is so much more than just visuals)
• The importance of strategic design
• How to balance brand control and customer perception 
• How to embrace and showcase your personality 

CONNECT WITH VICTORIA: 

Website: https://www.brandwelldesigns.com/

Instagram: @brandwelldesigns

The Branding Business School Podcast: https://www.thebrandingbusinessschool.com/podcast